Technical walk through videos for Google

When every click counts: matching script to screen

What they wanted

Google partnered with Redwood to create an instructional walkthrough video demonstrating the hotel booking search process through Google. Remote Ctrl was tasked with producing the screen recording walkthrough that would form the foundation of the final video. The challenge was unique: we had to work with an approved script that was locked word-for-word. This meant the visual walkthrough had to be meticulously planned and executed to match the exact narrative flow, with every click, scroll, and interaction aligning perfectly with the predetermined voiceover script.

What we did

Working within the constraints of a fixed script presented a more complex challenge than might initially appear. Our team had to reverse-engineer the entire user journey, carefully mapping out every step of the hotel search process before recording began. We set up and structured the walkthrough to emulate all the required options and pathways, ensuring that each action on screen would sync precisely with the corresponding moment in the script. The process required extensive preparation and multiple test runs to guarantee seamless execution. Once the recording was complete, we aligned the audio track with the visual elements and performed thorough cleanup of both the screen capture and audio. This gave Redwood a polished foundation to work from, ready for them to add graphical overlays and visual highlights that would draw attention to key elements of the booking process.

How it went

The final walkthrough delivered exactly what Google needed: a crystal-clear demonstration of their hotel search functionality that matched their approved messaging word-for-word. By handling the technical complexity of structuring and recording the walkthrough, we enabled Redwood to focus on the creative overlay work that would enhance the instructional value of the video. The project demonstrated Remote Ctrl’s ability to work within tight creative constraints while solving complex technical challenges. The precision required to match predetermined scripts with real-time interface interactions showcased our attention to detail and understanding of instructional content production.
It was great to leverage Adam’s experience working in web agencies to be able to reverse engineer the process to match the script. With Remote-CTRL there always seems to be the right person, for the right job, at the right time.
Aarati Karia, Head of Client Services, Redwood BBDO

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