Why Podcast?
Engage with your audience on their terms.
Podcasting is a powerful tool for your promotional mix. The ability to reach your audience via a voluntarily captive medium gives you unprecedented opportunity to build rapport between your target and your brand — and the unique role podcasts play in listeners’ daily habits present a valuable, novel touchpoint that will strengthen the power of all your other communications activities.
Podcasts have overtaken radio for eartime
67%
have listened at least once
47%
listen monthly
34%
listen weekly
18%
listen daily
"Our podcast has not only connected us more to our customers, but it's brought us together more as a team too"
Rachel Gifford, Senior Marketing Manager, Add3
Today's News. Today.
Become the authority for your audience.
Podcast listeners are habitual, up-to-date, and discerning. By winning your audience’s trust with regular, reliable, high quality content you can become an opinion leader in your market; if you want to be seen as the source for news of the latest happenings in your industry, there’s no more loyalty generating medium than podcasting.
49%
listen while doing chores
42%
listen while commuting
29%
listen while exercising
29%
listen while cooking
Reap the hidden benefits of podcasting
Return On Investment you might not have considered...
Podcasts aren’t just a brand touchpoint and lead generation tool. Whether it’s gaining access to industry events at preferential media rates, doors opening to new networking opportunities, or simply increasing internal morale, there are more advantages to a podcast than meet the eye…
Let's talk podcasts.
Reach out and discover how we can deliver on your strategic goals with a powerful podcast…
